A Rich History: Leyton Orient Football Club
Founded in 1881, Leyton Orient Football Club is one of the oldest football clubs in London. Originally formed as the Glyn Cricket Club, they transitioned into football and became Leyton Orient after World War II. Throughout their long history, the club has experienced both successes and challenges, including promotions to higher leagues and relegations. Most recently, Leyton Orient was crowned champions of League Two in the 2022-23 season, reaffirming their strong position in English football under the leadership of Richie Wellens.
Strengthening Community and Promoting Responsible Gambling
This partnership not only brings Rhino Bet closer to Leyton Orient’s dedicated fanbase but also aligns with the betting firm’s commitment to supporting football at all levels. Both organisations share a core value of promoting responsible gambling, which will be a key focus of this collaboration.
Fans attending games at Gaughan Group Stadium and watching on TV can look forward to seeing Rhino Bet’s branding prominently displayed across the East Stand. This visibility underscores Rhino Bet’s dedication to the sport while also promoting responsible gambling practices, a principle upheld by both organisations.
A Joint Vision for an Unforgettable Season
Rhino Bet and Leyton Orient are united in their goal to deliver an unforgettable season for fans and to create a partnership that benefits the club and the wider football community.
Ravi Patel, Leyton Orient’s Chief Commercial Officer, said:
We’re delighted to welcome Rhino Bet on board and are looking forward to working with them. As is the case with all of our club partnerships, we want engagement to be at the centre of it and Rhino Bet have some great ideas that will involve supporters getting involved in a number of activations during the season.
Before signing this agreement, we had lots of discussion with Rhino Bet around the obvious sensitivities of gambling in sport and were quickly reassured by their relationships with GamCare and BeGambleAware.
Exciting Plans for 2024/25 Season
Rob Jarrett-Smith, the CEO of Rhino Bet, said:
We are thrilled to have an opportunity to partner with Leyton Orient Football Club and are excited for the upcoming season. We’re looking forward to identifying our ‘Super Fan’ and getting started in producing authentic and innovative content for the 2024/25 football season.